Mad Monkey



Summertime Blues at the South Carolina Education Lottery

The Challenge: For the past ten years, the SCEL has seen its sales figures drop during the months of June, July, and August. Mysteriously, players stop playing...

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Providence Hospital's Moments of Truth

The Challenge: An increase of healthcare advertising has created the misguided perception that parity exists among the area’s cardiovascular offerings.

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Turner Sports Plays the Grandest Game of Musical Chairs

The Challenge: Heat vs. Cavaliers, 2010. It was easily the most anticipated of the 1230 games on the NBA’s schedule. So when Turner Sports Creative Director Drew Watkins asked for help shuffling some of the wonders of the world, we jumped at the chance.

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Bringing "Dreams" to Life for Boeing

The Challenge: When Boeing decided to introduce its new 787 Dreamliner at the 2010 Farnborough International Airshow in London, the corporation wanted aeronautics enthusiasts to see the plane through the eyes of those who built it...

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