Midlands Tech

Follow Your Inner Maverick
All Work
Midlands Tech
Midlands Tech
Midlands Tech
Midlands Tech
Midlands Tech
Midlands Tech

Project Overview

“Hey, what about going to tech school?” You can almost hear the audible “hmmm” as frustrated employees and disillusioned highschoolers cock their heads for a new look. Midlands Tech, you mean where you can dodge a four year time-suck, and five to six figures in student loans? Sounds kind of smart. 

Especially to our target.

Research revealed that post COVID, many folks ages 17 - 35 feet lost, uninspired, with few career options that spark interest. Much less enthusiasm. They were looking for something different. A place where they could explore more career alternatives. Enter Maverick. A big blue bull that can walk on two legs and drive a golf cart. Better yet, he’s the new school mascot giving us a perfect impetus to recalibrate the brand. Instead of depicting Midlands Tech as the entrance ramp to a state university, we cued Maverick up as a catalyst for a smarter, more individualized choice. What if our target wants to believe they can find their own path. Follow your inner Maverick. 

Enrollments are up over 30% for the last two semesters. The largest increase in a decade. 

Say yes to some bull.

Client Feedback


Creative Director | Midlands Technical College


Creative Concept Development

Production & Post Production

Animation & VFX


AAF Midlands Special Judges Award
AAF Midlands Silver Addy